Websites made with Google Business Profiles are basic websites powered by the information on your Business Profile. In March 2024, websites made with Google Business Profiles will be turned off and customers visiting your site will be redirected to your Business Profile instead. The redirect will work until June 10, 2024.
How to check if my site has a business.site website?
Google the name of your business and then click on the website link next to it in the Google search results. Check the URL in the address bar to see if it is hosted on the free Google platform.
Impact of the change?
- Website loss: If you relied on this service for your website then your customers will now be redirected to your Google Business profile instead. This may affect the credibility of the business.
- Customer Confusion: Redirects to the new profile might confuse customers who are used to visiting the .business.site website.
- Business Profile becomes more important: Google Business Profiles will become even more important and will need to be maintained and updated.
Need a new website?
Now is a great time to consider creating a website in 2024 and avoid the pitfalls of relying on Google Business for your online presence. A website will increase your visibility online and boost your SEO. Customers are more likely to purchase from a business that has an established and well maintained website.
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