Search Engine Optimization (SEO)

Frequently Asked Search Engine Optimization (SEO) Questions

What is Search Engine Optimization?

Search engine optimisation is the task of making technical, design and content changes to a website to try and get that website rank higher in the search ranking algorithm. If the SEO is successful a website can appear above it competitors for certain key search terms.

Does SEO actually help?

If done properly SEO can help drive more traffic to your website and increase sales and lead generation. It is advised to only use SEO professionals as there can be negative consequences to using lower quality SEO services such as Google penalties.

Is SEO still relevant in 2024?

SEO is still a key aspect of online marketing. Companies who invest in SEO have better outcomes and higher sales.

SEO Friendly Websites:

A beautiful website is useless if it can't be found online. I've worked with many businesses in Tipperary and Clonmel to help improve their overall SEO performance. I will optimize each page of your website for search engines, incorporating best SEO practices to improve your site's visibility and organic rankings. This helps drive targeted traffic to your website, increasing your chances of reaching your business objectives. I will integrate all social media elements into your website.

We help your site rank higher locally, generating more calls for you.

Many factors can affect your site's SEO performance including:

• Website Content ( Word count on your pages )
• Core Vitals and Performance ( How fast does your site load )
• Backlinks from other websites to yours.
• Poor Accessibility

If your website is failing at either of the above then it might be affecting your website's visibility online.

Taking all these factors into account we can get your sight ranking and appearing better on Google and other search engines.

How does web design affect SEO?

Core Web Vitals: According to Google, Core Web Vitals are a set of metrics that measure real-world user experience for loading performance, interactivity, and visual stability of the page. They highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally. This, along with other page experience aspects, aligns with what our core ranking systems seek to reward.

So basically if your site is badly designed and put together, it's not going to rank well.

Other factors to consider when it comes to SEO

Site Structure and Poor Accessibility:

Poor header titles and content can also give you a bad SEO ranking. Sites need to be accessible to people with disabilities. The Web Accessibility Initiative (WAI) develop strategies, standards, and supporting resources to help you make the web accessible to people with disabilities.

Mobile Responsiveness:

Search engines, particularly Google, prioritize mobile-friendly websites. Responsive design ensures that your site adapts and functions well on various devices, including smartphones and tablets.

Mobile-friendly websites tend to rank higher in mobile search results, improving overall visibility.

Page Load Speed:

Slow-loading websites can result in higher bounce rates and lower search engine rankings.

Optimizing design elements, images, and code can contribute to faster page load times, positively impacting user experience and SEO.

Crawlability and Indexing:

Search engines use web crawlers to index and rank websites. A well-organized and logically structured website makes it easier for search engine crawlers to navigate and index your content.

Proper use of header tags, sitemaps, and clean URL structures can enhance crawlability.

Content and Readability:

A clear and organized content hierarchy helps search engines understand the structure and importance of your content.

Image Optimization:

Optimizing images for both size and relevance is essential for faster page loading.

Including descriptive alt text for images helps search engines understand the content, contributing to better image search rankings.

User Experience (UX):

Search engines aim to provide the best possible results to users. A positive user experience, facilitated by good design, can lead to longer dwell times, lower bounce rates, and increased engagement—all of which positively influence SEO.

Security (HTTPS):

Search engines favour secure websites. Having an SSL certificate and serving your website over HTTPS can contribute to higher search engine rankings.

Give us a call to discuss how we can improve your SEO scores. We are based in Tipperary but work with businesses all around Ireland.