About the Business
Downey Construction are a local company to the Cashel Co. Tipperary area specialising in Tar and Chip Driveways. Bringing 35 years experience in the civil engineering field.
Services include Tar and Chip Driveway Installation as well as Kerb Laying, Drainage, driveway landscaping and ground work for new build houses.
The brief
Nobody searches "driveways" when they want a quote — they search "tar and chip driveway cost," "driveway kerbing," "tar and chip driveway near me."
Specific, high-intent, and typed by someone with their wallet out. Downey Construction's site needed to be built around exactly those searches — structurally and page by page — rather than general brochureware describing the business in its own words instead of its customers'.
The approach
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Technical foundation. A clean, crawlable site with no orphaned pages or broken canonicals — the base everything else stands on, holding an 90/100 independent technical health score.
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Keyword-mapped pages. Every service — the flagship tar-and-chip surface, driveway kerbing, drainage — got its own page, written around the terms customers actually type, not internal jargon.
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Ongoing optimization. Rankings are tracked weekly, and pages that underperform get rewritten, not left alone. The kerbing page below is one currently in progress.
Where it stands today
31 August 2026, Google Ireland
- 76.9% keyword visibility across the tracked term set
- 30 / 36 tracked keywords ranking in Google's top 10
- 90 / 100 independent technical SEO health score
