Driveway Paving Company Website

About the Business

Downey Construction are a local company to the Cashel Co. Tipperary area specialising in Tar and Chip Driveways. Bringing 35 years experience in the civil engineering field.

Services include Tar and Chip Driveway Installation as well as Kerb Laying, Drainage, driveway landscaping and ground work for new build houses.

The SEO strategy

Nobody searches "driveways" when they want a quote — they search "tar and chip driveway cost," "driveway kerbing," "tar and chip driveway near me."

High Intent Searches

Specific, high-intent, and typed by someone with a clear intention to hire a service provider.

Downey Construction's site needed to be built around exactly those searches — structurally and page by page — rather than general brochure describing the business in its own words instead of its customers'.

The approach

• Technical foundation. A clean, crawlable site with no orphaned pages or broken links — the base everything else stands on, holding a 90/100 independent technical health score.

• Keyword-mapped pages. Every service got its own page, written around the terms customers actually type, not internal jargon.

• Ongoing optimization. Rankings are tracked weekly, and pages that underperform get rewritten, not left alone.