How to Link Instagram to Your Facebook Page (4 Easy Methods, Updated 2026)

Linking your Instagram account to your Facebook business Page lets you share posts and Reels to both platforms at once, manage messages from one inbox, and run ads across both. It takes a few minutes, and there are four ways to do it.

Updated October 2026. Meta changes its menus often and they can vary slightly by account, so if a button has moved, look for the nearest match.

Before you start

You'll need:

• A Facebook Page for your business, and admin access to it. You manage the Page through your personal Facebook account.
• An Instagram professional account (Business or Creator). To switch, go to your Instagram profile → Menu → Settings and privacy → Account type and tools → Switch to professional account. Some of the methods below will also switch it for you.
• Your Instagram login details, as you'll be asked to sign in during the process.

Page link vs. Accounts Centre: what's the difference?

This catches a lot of people out. There are two separate kinds of connection:

• Linking Instagram to your Facebook Page (Methods 1 to 3). This is the one businesses need. It lets your Page and Instagram account share posts, messages and ads.
• Adding accounts to Accounts Centre (Method 4). This connects your personal Facebook profile and Instagram account, so you can share stories and posts between them and log in to both together.

If your goal is to post to your business Page from Instagram, use Method 1, 2 or 3.

Method 1: From the Instagram app (quickest)

1. Open Instagram and go to your profile.
2. Tap Edit profile.
3. Under Public business information, tap Page.
4. Tap Continue and log in to Facebook if asked.
5. Choose the Page you want to connect, or create a new one, then tap Done or Next.

Method 2: From your Facebook Page

1. On Facebook, switch into your business Page (tap your profile picture and choose the Page).
2. Go to Settings, then Linked accounts.
3. Select Instagram, then Connect account.
4. Choose whether to allow Instagram messages in your Facebook inbox, then confirm.
5. Log in to Instagram when prompted.

If your Instagram account is still a personal account, Facebook will switch it to a professional account as part of this. If your Page belongs to a Business Portfolio, you may also be asked to add the Instagram account to that portfolio. Say yes so both stay together.

Method 3: From Meta Business Suite

This is the best option if you manage your business through a Business Portfolio (Meta's new name for Business Manager), or if an agency manages your accounts.

1. Go to business.facebook.com and log in.
2. Check you're in the right Business Portfolio (top left).
3. Go to Settings, then Accounts, then Instagram accounts.
4. Click + Add and accept the terms.
5. Click Claim Instagram account, log in to Instagram, and click Done.

You can then assign the Instagram account to your Page and give team members access. Meta Business Suite is also available as an app for Android and iPhone, which is handy for posting and replying to messages on the go.

Method 4: Through Accounts Centre

Use this to connect your personal Facebook profile and Instagram, for example to share stories to both.

1. In Instagram, go to your profile and tap the Menu icon (top right).
2. Tap Accounts Centre.
3. Tap Add more accounts, then Add Facebook account.
4. Log in to Facebook, review the details, then tap Continue and Allow.
5. To set up automatic sharing, go back into Accounts Centre and open Connected experiences, then Sharing across profiles.

How to cross-post once you're connected

When you create a post or Reel on Instagram, look for the Facebook toggle on the final screen (where you add your caption) and switch it on. You can also make this the default, so every post goes to both. In Meta Business Suite, you can choose Facebook and Instagram together when creating a post, and schedule it.

Troubleshooting

Instagram gets stuck loading when connecting to Facebook

• Android: Go to Settings → Apps → Instagram → Storage, then tap Clear cache. If that doesn't work, use Clear data and log back in.
• iPhone: Go to Settings → General → iPhone Storage → Instagram, tap Offload App, then reinstall it. Your data stays in place.

"You don't have permission" or the Page doesn't appear

Check that you have full admin access to the Page. If the Page sits in a Business Portfolio, you may also need full control of the portfolio.

It connected to the wrong account

It's easy to mix up personal and business accounts. Go to your Page's Linked accounts settings (Method 2), disconnect the wrong account, and connect the correct one.

Worth knowing in 2026

• Meta One: In September 2026, Meta launched Meta One, a paid subscription for business profiles on Facebook, Instagram and WhatsApp. It adds extra tools for publishing, analytics and support, but the basic features, including linking your accounts and cross-posting, remain free.
• Link limits on Facebook Pages: Meta is testing a limit on how many organic posts with external links some Pages can publish each month. If your posts link to your website, keep an eye on this.

Wrapping up

Once Instagram and your Facebook Page are linked, you can post to both from one place, handle messages in a single inbox, and save time every week. Just remember that the audiences differ a little: what works on Instagram won't always land on Facebook, so it's worth tweaking captions now and then.

Need a hand setting up or managing your social media alongside your website? Get in touch.