Project Overview
WordPress migration and website redesign for a local solicitor in Clonmel. The website was redesigned to be modern and user-friendly. The website is SEO optimised and connected to Google Search Console and Analytics to give the best insights.
About the Business
Lynch Solicitors is a family run business based in Clonmel, Co. Tipperary. They have been providing legal services to the people of Tipperary and surrounding areas for over 30 years. They are a full service law firm with a wide range of legal expertise.
The brief
- Client: Lynch Solicitors
- Sector: General Practice Solicitors
- Location: Clonmel, Co. Tipperary
- Services: Technical SEO, Site Health, Content Strategy
- Engagement: Ongoing
- Reporting: SE Ranking, checked weekly
A solicitor's site carries two jobs that pull against each other. Locally, "solicitors clonmel" and "solicitor clonmel" get searched 480 times a month each by people who already know they want a Clonmel firm — that's a fight worth winning outright. Nationally, "personal injury solicitors" and "medical negligence solicitors" are searched by people comparing every firm in the country, against sites with national budgets behind them. Lynch Solicitors needed both: total command of home ground, and a real foothold on the harder, high-value national terms.
The approach
Technical foundation. With over 800 pages built up across two decades of practice areas and articles, a site this size accumulates technical debt fast — broken links, thin pages, duplicate content. Getting the crawl clean enough for Google to trust the whole site came first.
Local dominance, locked in. Every Clonmel- and Tipperary-specific search — the firm's name, its practice areas, its town — got the on-page structure to make winning them a formality rather than a fight.
National terms, in progress. The high-volume, high-competition national searches
